Marketing - Safety Provision Essay Example | Topics and Well Written Essays - 1000 words

Marketing - Safety Provision - Essay Example In an argument by Tuck (2005) safety business environments contain the best business ventures and successful businesses. With a safe operational environment, entrepreneurs have the confidence to venture in businesses and investors have the courage since they are assured of safety. Safety in the neighborhood or a business environment falls under the category of quasi-public goods. Safety is a natural occurring good which are essential in the environment. It has unlimited demand since it is intangible and the supply depends on a body and can be influenced. However, its demand rate can rise if the neighborhood is a constant den of any form of safety breaching factor. With increasing demand, it can be easily raised to suit all consumers. Apart from government action, market provisions also promote safety measures. However, neighborhoods with safety promotion tools from market provision are usually exposed to any form of loss (Besley, 2006). This paper will look at safety as both a collec tive good and also a quasi-public good. Additionally, it will differentiate safety from governments and safety from market provision. ... Population as a factor affects the supply of demand in terms of productivity and size. A high productivity population usually demands high safety initiatives and vice versa. A large population also needs more safety attention than a population with a small size of occupants. In the demand of safety there is non-rivalry till to a point of the above situations (Tuck, 2008). It is usually important for any person to investigate safety provision bodies. The two major stakeholders in the provision of safety are the government and the market itself. However, the government’s participation is the most significant. With all its arms in legality and operation levies, the government significance is easily to detect in a business environment (Argyle, 2001). To determine if the government is providing safety business operations, one has to look on taxes rates and legal requirements for operating a business. In a safe business environment controlled by the environment, the body should regu late taxation depending on the size of the business. If this is detected in a market, it is proof that the government is involved in the provision of safety. Another government initiative for provision of safety is the fact that everyone should be given the needed emergency attention regardless their position and financial stability (Mueller, 2003). Safety emergency services for every individual can only be provided by the government. This characterizes an environment with safety provision by the government. From the above scenarios the scope of the government’s involvement in provision of safety is confirmed. The above scenarios also help people to determine the body responsible for provision of safety in their neighborhood. With the government

Analysing online consumer shopping motivations for luxury products Essay

Analysing online consumer shopping motivations for luxury products (Methodology) - Essay Example Research Methodology This part of the study discusses the methodology which has been adopted for addressing to the research topic (Perry, 1998). The research has been made related to the topic ‘whether online shopping motivates the customers towards purchasing luxury products’. This part of the study would be sub divided into various segments, each part displaying some specific portion of the research methodology which has been implemented. 2. Research Philosophy Ontology Ontology is the initial point that will lead to the own established theoretical framework. It refers to the study of assumptions related to the nature of the social reality, what are the units that constitute this reality and how they interact with each other (Easterby-Smith, Thorpe and Lowe, 2002). Epistemology It is the branch of research philosophy which mainly focuses on the scope and nature of the knowledge. It is also referred to as ‘the theory of knowledge’ (Easterby-Smith, Thorpe an d Lowe, 2002). 3. Research Approach There are mainly two types of research approaches. One is the deductive research approach and the other is the inductive research approach. Deductive Research Deductive research approach helps in testing the validity of the research study in waterfall manner (Shaheen, n.d). This model follows a series of procedure i.e. theory establishment, followed by hypothesis generation, observation of the behavior of variables and then reaching the conclusion. Inductive Research Inductive research approach is a useful tool for converting the observation into theoretical conclusion (Shaheen, n.d.). This model follows a series of procedures i.e. observation of the behavior and relationship between the variables, identification of the type of relationship, establishing a suitable hypothesis and then reaching to the conclusion. 4. Data Sources The study requires collecting primary as well as secondary data in order to satisfy the research objective. Primary Data The Primary data is collected by the researcher himself/herself for conducting the research work. The primary data is generally collected by gathering the responses of the customers participating in the close ended survey that have been conducted for carrying out the research work. There are many forms of primary sources such as responses of the participants in the surveys, interviews etc (Somekh and Lewin, 2005). Secondary Data The secondary data is collected by reviewing the literatures that have been made on the same topic earlier. Secondary data collection is the process of collecting data where someone other than the user gathers the entire set of data (Vaivio, 2008). The data collected from the secondary research has helped to reach to the research objective in an appropriate manner. The secondary data sources like newspapers, journals, books, and data obtained from company websites and different working and research papers published by various academic scholars are utilised w hile conducting any research work. The collection of these data helps in proceeding in the research process in an appropriate manner. 5. Data Collection Approaches Quantitative Methodology The quantitative research methodology is such a research methodology which involves various computation techniques or statistical calculations (J. Hussey and R. Hussey, 1997). The methodology takes into consideration various statistical data for carrying out